What is PPC and How to Create a PPC Strategy?
About 85% of consumers use the internet to search for local businesses. With PPC advertising, you can appear in front of those consumers online. Then, you can draw them to your business to generate more leads and sales.
Paid advertising returns $2 for every $1 spent—a 200% ROI rate—enabling your business to grow.
What is PPC, exactly, and how can you develop your own PPC strategy? Read on to find out!
What Is PPC?
Before you develop your first PPC campaign, let's go over the basics.
What is PPC advertising?
PPC stands for pay-per-click. As the name suggests, you'll pay a fee each time someone clicks on one of your ads.
PPC advertising is a type of search engine marketing. It's also referred to as paid search marketing.
You can create PPC ads to appear on Google's search result pages, other websites, and social media platforms. To appear on Google, you can use Google Ads. To appear on social media, you can use platforms like Facebook Ads.
PPC ads look similar to organic search results. They appear with "Ad" in green beside them.
Businesses can use PPC advertising to:
- Generate brand awareness and recognition
- Gain website traffic
- Appear in front of ideal customers
- Generate leads and sales
You can choose to appear in front of consumers based on demographics (age, location, etc.) or the keywords they use during a search.
With PPC advertising, you can create both text and display ads. Text ads will look similar to organic search results. Display ads can appear as images, animations, and videos.
When a consumer clicks on your ad, they'll reach a landing page on your website. Then, you have the chance to convert that visitor into a lead or paying customer. With an effective paid search campaign, you can boost your ROI and set your business up to grow.
Getting Started
PPC generates twice the number of visitors compared to SEO. Ads can boost brand awareness by 80%, too. To develop an effective PPC campaign to accomplish these feats, you'll need a well-thought-out plan.
First, establish goals. For example, you might want to generate brand awareness, website traffic, or leads.
Next, gather keyword and audience research. Create hyper-targeted ads to avoid wasteful clicks. Focus on longtail keywords and exclude unwanted audiences.
Create engaging, attention-grabbing ad copy that features a strong call to action.
Then, design dedicated landing pages that urge visitors to convert. Make sure your site is fast, mobile-friendly, and secure.
Once your ads go live, make sure to review the results.
To save time and money using these marketing tactics, consider having an experienced team develop your PPC advertising campaigns. With help, you can generate results and boost your ROI in no time.
Reel in Leads: Develop Your PPC Strategy Today
A strong PPC strategy can help you reach more customers online. Then, you can generate more brand visibility, leads, and sales than ever before. Get started with your own PPC campaign today.
Remember, you don't have to use online advertising alone. Instead, consider requesting expert help.
Contact our team today to get started!
Creatability LLC
4695 Chabot Dr STE 200
Pleasanton, CA 94588
Phone: (925) 241-5511
Web: www.creatability.com
