Video Marketing

ABOUT CREATABILITY

Why you should embrace Video Marketing

We’ve all heard the old saying “A picture is worth a thousand words”. Well according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Million Words.

Video marketing is the process of using videos to promote your products, services, or websites.

Everyone's heard of the world’s largest video website, YouTube. Online videos are a part of everyday life and are great for establishing expert status in your niche as well as connecting with your local customers.

And a bonus is that it's also good for SEO!

Why Video

There are so many reasons videos should be part of your online marketing strategy, here are just a few…

Higher Conversions

Videos that appear in universal search results have a massive 41% higher click-through rate than ordinary text results.

Higher Rankings

The chances of getting a page one listing on Google increase 53 times by using video on your website.

Your Competitors

One or more of your leading competitors is using video marketing to rank organically in Google and increase their conversions.

Be Remembered

80% of Internet users recall watching a video on a website they visited in the past 30 days; 46% took some action after viewing it.

Show Your Business

Video lets you showcase yourself and your services, and build a trusting relationship with existing and potential customers!

Important Medium

76% of marketers plan to add video to their websites, making it a higher priority than Social Media and blog integration.

You can reach a huge audience with Video Marketing

Everyone is online… and most people spend a LOT of time watching videos while surfing the web.

In fact, approximately 50% of people who watch an online video will take action… whether it is to download a free report, click on your website link, subscribe to your newsletter, or whatever you want them to do.

Because of this, video marketing will help increase traffic to your website so you should get amazing results by combining the both them together.

Representing your company through well-made videos is not only professional looking and modern, but can also be used to connect with your customers. There are many options to choose from when it comes to developing the right video for your business. Below are just a few options:

Did you know video can also increase your search engine rankings?

YouTube is now the second largest Search Engine, and people are turning to YouTube to search for not only entertainment but tutorials and important information. This means if you have a video on YouTube which is properly set up you can get found and get clients through simple videos.

Starting with videos, created either by you or us, we optimize the videos for maximum effect and upload them to video sites. With the search engines placing high importance to video these can often get page 1 rankings.

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