An e-commerce website is a popular term for a website that allows consumers to electronically sell goods and services online. Basically any site that has an online store is an e-commerce site. A website can be solely an online site or the store can be a component of the site along with an informational site.
E-commerce websites have grown in demand due to the convenience they offer to both the store owner and customer. Studies show that 72% of Millennials research and shop their options online before ever stepping foot in a store or mall. If you don’t have your products or services available for purchase online you could be missing out on a huge market. In addition to offering convenience to retailer and consumer ecommerce is substantially more affordable than a store front and has a much larger reach. E-commerce can open up your business to national and internationally located customers who might have other wise never heard of your products.
A properly set up e-comemrce site will enable you to offer promotional offers, track orders, and calculate shipping for you, among other time saving attributes.
A few of our website design projects that utilized ecommerce include an online jewelry store for a local jewelry designer with a specialized login option for wholesalers to get special pricing, an online store for Techniquip, a company that develops and sells high tech lighting products for a range of professional industries, and a fine art class that needed a more convenient way for students to sign up and register for classes. The possibilities for online stores are virtually endless and allow our clients to manage their inventory and track sales.
Ecommerce can be incorporated into your current site in subtle ways you might not expect. We utilize it’s capabilities to accept any maintenance payments and minimal payments from clients who can not make it in to our office or don’t feel comfortable exchanging payment information over the phone. Even if you only have a few products we assure you it can make a world of difference to your site.
Some facts that will make you reconsider not utilizing an e-commerce website:
- “Two-thirds of Americans 50-plus buy from e-retailers online”
- “Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion total.”
- “Online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.”
- “Adults 50 years old and above represent the Web’s largest constituency, comprising one-third of the total 195.3 million Internet users in the U.S.”
- “Online shopping hit $2.29 billion in sales this past Cyber Monday.”