What is your website worth to you?
For almost every business, their website is the cornerstone of their marketing activity, whether it be an online or offline campaign. Just about everyone who is considering doing business with you will check out your website before contacting you.
For some businesses their website is not just an online brochure, providing that all so important first impression, it’s also their store.
No matter how you use your website it’s working for you 24/7 – so with that in mind ask yourself “What is it worth to keep your website working and up to date?” If your website is important to your business then you owe it to yourself to make sure it not only has updated content but that the actual framework is updated and secure.
Why is maintenance important?
According to Forbes’ magazine website, Google “blacklists” nearly 10,000 sites every day! Websites that are not maintained become the low-hanging fruit to hackers looking for easy targets.
Just by keeping your site maintained you can significantly reduce the chances of being their next victim.
What do our Website Care Plans provide?
Our website care plans provide more than just maintenance, but since this is such an important function here is what we do to maintain your site:
- Monthly* checks and update, if necessary, of the core software running your site.
- Monthly* checks and update, if necessary, of the theme used for your site.
- Monthly* checks and update, if necessary, of the plugins used on your site to create those features you wanted.
- Create a complete backup of your website.
Backups are stored on a premium cloud server – not on the same hosting account as your website, for added security.
This allows us to restore the site should something unforeseen happen to your site or your hosting.
- Uptime monitoring
- Security monitoring
* Our system will identify significant vulnerabilities that might arise during the month and these will be handled as necessary on top of the regular checks
We are sometimes asked if this maintenance will guarantee that your site does not get hacked.
Unfortunately, there are no guarantees; just like locking up your car and setting the alarm doesn’t guarantee it will not get stolen. But it will stop the average thief who will just carry on checking door handles until he finds one that is open.
That’s great it covers the backend of my website but what about maintaining the actual content on my site?
Google and the other search engines love to see a website be updated with new information such as new services, updates to products, company news, industry news, etc. However, not everyone has time, or even wants to learn how to edit their website.
So for those companies we offer an add-on to the website maintenance that covers the actual website content.
The basic plan covers up to 1 hour of time every month updating your website with new information you request to be added and send to us. The advantage of signing up for this service is that you get a preferential rate which is currently 28% lower than our normal hourly rate.
Can’t I do all this myself?
Yes you can – but will you and will you know what updates are safe to implement?
The sites we develop are typically built on a premium Content Management System (CMS) platform, that allow business owners to update and make their own changes at any time from almost any computer in the world. However, business people tend to be…. well… busy! If you don’t have time to make the changes yourself, we can take your material and make the changes for you.
The Bottom Line
If your website is part of your marketing then you owe it to yourself to make sure it’s protected through backups (and / or regular monitoring).
Yes there are fees involved, but just compare them the aggravation and lost business of having a site backlisted by Google and offline for days or even weeks while you have it re-built or you try to find out how to ‘clean it up’.
Custom care plans are available on request