We’ve all heard the old saying “A picture is worth a thousand words”. Well according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Million Words.
Video marketing is the process of using videos to promote your products, services, or websites.
You’ve probably heard of the world’s largest video website, YouTube. Online videos are a part of everyday life and are great for establishing expert status in your niche as well as connecting with your local customers.
Everyone is online… and most people spend a LOT of time watching videos while surfing the web.
In fact, approximately 50% of people who watch an online video will take action… whether it is to download a free report, click on your website link, subscribe to your newsletter, or whatever you want them to do. Because of this, video marketing will help increase traffic to your website so you should get amazing results by combining the both them together.
Representing your company through well-made videos is not only professional looking and modern, but can also be used to connect with your customers. There are many options to choose from when it comes to developing the right video for your business. Below are just a few options:
- give a tour of your facilities
- demonstrate product / services
- instruct on the use of your products
- solving common problems
- show amazing before and after images
- give webinars
- share testimonials
- show company overviews
- share expert articles
- deal with questions
- present the company owner in an interview
Did you know videos can also increase your search engine rankings?
YouTube is now the second largest Search Engine, and people are turning to YouTube to search for not only entertainment but tutorials and important information. This means if you have a video on YouTube which is properly set up you can get found and get clients through simple videos.
￼Starting with videos, created either by you or us, we optimize the videos for maximum effect and upload them to video sites. With the search engines placing high importance to video these can often get page 1 rankings.