Ever looked up a businesses’s website on your smart phone and the site looked distorted with error messages? This is because their site was not designed to be responsive to screen sizes other than a computer desktop.
74% of customers use their mobile device to help them while shopping, with 79% making a purchase as a result. If your website isn’t showing up correctly you could be missing out on a great deal of business without realizing it. With a large number of customers using various devices to research company information and shop online it is vital that you have a mobile website. From cell phones to tablets a large percentage of customers aren’t accessing your website from a computer desktop anymore, and while this gives you the opportunity to reach more customers your website needs to be responsive for them to see it correctly.
A mobile website can be developed to show less pages and more summarized information from your full site. Complex sliders that won’t display correctly or may slow down loading times can be disabled and other steps can be taken to ensure website visitors receive a positive experience. Even if you do not have an online store, studies show that more than 80% of people use their smartphones for internet searches and with more than 5 billion global mobile users this statistic is having a large effect on how customers are viewing company websites. Additionally customers who go to a website that is not responsive and have trouble navigating the website are 61% more likely to leave immediately, often turning to competitors’ sites for what they need.
Statistics supporting mobile friendly websites have resulted in Google, the world’s largest search engine, to make algorithm changes to their system to prioritize mobile responsive websites in search engine results and penalize those that are not. This change made effective in April of 2015 allowed Google to improve the quality of the results customers receive when searching for products and services.
In some cases we can work with your current site to make it mobile friendly, if not there are ways to create a simple mobile version of your site. For customers utilizing our website design services we ALWAYS design our client websites to be responsive.