True or false:  “Every business needs to be using social networks, nowadays…”

As with everything else in business, there’s no “one size fits all” answer.  If your business sells birdhouses to your local retired gardening and bird watching community and that specific group is absolutely not computer savvy, chances are they’ll think “Twitter” is the call of the Olive Warbler.  If this is the case and you absolutely know it to be true for every member, you probably don’t need to use social networking.

For the rest of the world, you do!

“But social media takes so much time and there are so many sites – I don’t know what to do !” The key is to focus on the top four social media platforms and that is what we are going to do in this, the second of three seminars in the LO SO MO series, on getting your business found online.

* to cover room cost

What you will learn:

• Which 4 social media platforms to consider
• Which ones YOU should focus on
• How to set up accounts – the do’s and don’ts
• Tools available to help you
• How to manage your social media strategy

Mobile Marketing for Businesses
How are you leveraging 5 Billion Phones?

More than ever before, business owners today are faced with a myriad of new and exciting ways to promote and market their products and services.

Older marketing techniques such direct mail are giving way to online marketing such as the web, social media marketing, and video marketing; the list can seem long and often confusing to the average business owner.  

So what is the best, fastest, and most cost-effective way to reach the people in your local marketplace?  What is the best online strategy that you can use to generate foot traffic in your place of business, create new customers, and stay connected with your existing clientele? Well, if you are looking for a  bigger “bang” for your advertising buck then take a look at mobile marketing.

In this the third in our LO SO MO Series, we are going to cover the MO part:  Mobile Marketing and why it’s the #1 savvy choice for business owners.  Here is what we will cover:

• The facts behind mobile marketing
• The elements of mobile marketing
  - mobile websites
  - QR Codes
  - SMS  / Text messaging
• Is mobile marketing right for your business?
• Some Dos and Don’ts to consider

By the end of the session you should have a basic understanding of the elements of a mobile marketing strategy and how to get started.

Who should attend?
Any business who is selling a product or service and wants to grow their business and get  ’MO’ clients.

True or false:  “Every business needs to be using social networks, nowadays…”

As with everything else in business, there’s no “one size fits all” answer.  If your business sells birdhouses to your local retired gardening and bird watching community and that specific group is absolutely not computer savvy, chances are they’ll think “Twitter” is the call of the Olive Warbler.  If this is the case and you absolutely know it to be true for every member, you probably don’t need to use social networking.

For the rest of the world, you do!

“But social media takes so much time and there are so many sites – I don’t know what to do !” The key is to focus on the top four social media platforms and that is what we are going to do in this, the second of three seminars in the LO SO MO series, on getting your business found online.

What you will learn:

• Which 4 social media platforms to consider
• Which ones YOU should focus on
• How to set up accounts – the do’s and don’ts
• Tools available to help you
• How to manage your social media strategy