Video Marketing

Video marketing is the process of using videos to promote your  products, services, or websites.   You’ve probably heard of the world’s largest video website, YouTube. Online videos are HOT and are great for establishing expert status in your niche as well as connecting with your local customers.

Online video is steadily becoming the next biggest thing in Internet Marketing – if it isn’t already. The same thing happened with TV commercials back in the day!   However, TV commercials are no where near as effective as online marketing methods anymore.

Here are 5 main benefits of online videos:

Help You Develop Expert Status
Help You Engage Website Visitors & Increases Conversions
Help You Increase Website Traffic
They Run on 24/7 on Auto-pilot
They Set You Apart from Your Competitors

Everyone is online… and most people spend a LOT of time watching videos while surfing the web.

In fact, approximately 50% of people who watch an online video will take action… whether it is to download a free report, click on your website link, subscribe to your newsletter, or whatever you want them to do.   Because of this, video marketing will help increase traffic to your website so you should get amazing results by combining the both them together.  If you don’t have a website, do not worry… you can still utilize the power of online videos on increase business.  But get this… Did you also know that approximately 12% of people who visit a website with videos will end up buying from that site?

This conversion rate is amazing compared to non-video website conversions!

Video marketing offers a variety of creative options, including the option of teaching with slides of information being shown while a narrator speaks; pictures that give a great visual being presented to music or an actual video clip that has been produced. In fact you can even do a combination of these types.

Video marketing allows you to:

give a tour of your facilities
demonstrate product / services
instruct on the use of your products
solving common problems
show amazing before and after images
give webinars
share testimonials
show company overviews
share expert articles
deal with questions
present the company owner in an interview

There are endless uses for video marketing.

Because of the visual interest factor, it is useful both onsite and offsite to meet a variety of marketing needs.

Use to grab the attention of visitors and have them “stick around” your site
Many lazy visitors would rather watch a short video than read a lot of text
Use it to brand yourself
Use it to build trust
Use it to inform or educate visitors
Use it offsite to grab searchers and redirect them to your site or phone number
Use it to get rankings for multiple keywords or for rankings in suburbs of major metropolitan areas
Use it to spice up external landing pages and Web 2.0 properties
Get your business in multiple places

Creating quality video is not a complicated process, but it does require time and some knowledge and that is where we can help.