Tools and Tips to Marketing Your Business Online
We use many proprietary tools to analyze sites and perform keyword research and optimization; however, there are a number of free tools that do a great job.
Keyword Research
Google Keyword Tool
Webmaster Favorite – Enter website name or keywords for list of related searches. Statistics show search count and advertiser competition. For help see Keyword Tool Tips.
Wordtracker
Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client’s business and most likely to be used as queries by search engine visitors.
Marketers can also determine how many competing sites are using those keywords and can identify the phrases that have the greatest traffic potential.
Wordtracker periodically compiles a database of over 330 million search terms which is updated on a weekly basis.
Try the free version or sign up for a free 7-day trial of the full Keyword tool.
Create your Own Blog
A blog is a simple form of web site where you can post information on an ongoing basis. They can be personal journals, business information, news – whatever you want. They can also be a great way to drive traffic to a site. Fortunately, there are some excellent free options to start your own blog.
www.wordpress.com
Takes seconds, costs nada.
You can get a blog started in less time than it takes you to read this sentence. All you need is an email address. You’ll get your own WordPress.com address (like you.wordpress.com; you can switch to a custom address later if you’d like), a selection of great free and customizable designs for your blog (we call them themes), 3 gigabytes of file storage (that’s about 2,500 pictures!) and all the other great features listed here. You can blog as much as you want for free; your blog can be public to the world or private for just your friends, and our premium features are completely optional.
[Info taken directly form the wordpress.com site]
www.blogger.com
Bought by Google in 2002 blogger.com offers free blogs. Like wordpress, there are tools available to you to enhance your blog.
Website Creation / Editing
If you are feeling adventuresome, then there are some free tools that can be used to edit your existing site or even create a new one.
Kompozer – Easy Web Authoring!
KompoZer is a complete web authoring system that combines web file management and easy-to-use WYSIWYG web page editing.
KompoZer is designed to be extremely easy to use, making it ideal for non-technical computer users who want to create an attractive, professional-looking web site without needing to know HTML or web coding.
Also check out …..
Many web hosting services offer website creation tools free as part of the package. These typically generate quite good looking sites but are template based and offer limited customization.
Final note…
There are many quick and easy website creation tools, HOWEVER, it’s what is behind the site that usually makes the difference to the success of a site.
That is why we offer website design that includes basic on-page optimization.
