Logo’s are one of the most important components of your branding. A memorable logo will stay with a client and make your business easy to recognize. Our goal when designing a logo is to articulate the key message of your business in a visual way. Through the combination of creativity and marketing knowledge we are able to develop an appropriate image for your specific needs and identity. We always develop multiple versions of logos for our clients to choose from and respect client input and edits.
Below is some information to better understand the types of logos we design.
Illustration Based Logos
Some of the logos with the biggest impact happen to be the most simple. For instance the Apple logo, Nike, or the famous golden arches for McDonald’s. While the design may seem easy they are actually far from it and a lot of thought and creative design has been used to design something so recognizable. These logos can be pinpointed easily even when flying past a billboard on the freeway and that is what makes them so ingenious.
Adversely there are many logos with intricate detail that result in the same high level of impact. Some of these include Starbuck’s, KFC, and Firefox, a lot of these logos are very visual and require custom illustrations. It is important for clients to understand the significant amount of time these illustrations require with their complexity and detail.
Text Based Logos
Text based logos incorporate key letters in your business name or your full company name with the use of distinguished fonts and colors. Some popular text based logos include Coca-Cola, Ford, H&M, and Kellog’s. Company slogans can be easily incorporated but it s important that the logo can be adapted for both vertical and horizontal use for easy application in marketing media.
What Makes a Great Logo?
Whether a logo is text based or illustration based there are some key factors that define a great logo. While some very illustrated logos require more color we often encourage clients to stick to one or two colors. In a recent study of the top 100 brand logos they found 95% used one or two colors. There is rarely a reason to overcomplicate a logo.
Another key factor is it must be recognizable in smaller sizes since logos often need to be scaled from large enough to be on the side of a building to small enough to be utilized in a page header. The same study mentioned above found that 93% of the logo designs were simple enough to be viewed in smaller sizes.